Most SAP S/4HANA programs struggle not because of tooling, but because data visibility, governance, and reporting break down as organizations move across legacy, transitional, and target landscapes. This session examines how Nordic Naturals chose a data-first transformation approach to its SAP S/4HANA migration, using SAP Business Data Cloud to preserve reporting continuity, improve decision-making, and manage coexistence during a phased transition. Attendees will see why establishing a unified data foundation early helped the team reduce risk and guide migration scope and sequencing. Hear why Nordic Naturals pursued a data-first approach instead of a traditional ERP-led migration and come away with new options to consider as you plan your SAP S/4HANA journey.