This session provides an essential overview of SAP's Business AI strategy and capabilities as we move into 2026. Obtain a holistic understanding of how SAP is transforming every enterprise through intelligent & AI-powered innovation.  Emerge with: A solid grasp of how SAP embeds AI across business processes. Understanding of how Generative AI applications & capabilities including SAP Joule & Joule-based applications such as Joule for Consultants, Joule for Developers, & Joule Agents helps companies run at peak performance. A primer of the powerful technological enablement framework for Generative AI including SAP AI Foundation, AI Core, Generative AI Hub, Joule Studio, & Knowledge Graph. An overview of how customers can kickstart and/or accelerate their SAP AI journeys. A glimpse of the upcoming AI attractions in 2026.

AI is everywhere, including your SAP solutions.  Line of Business leaders are under pressure to deliver business results and leverage AI.  Hear from customers who have implemented unique and innovative AI business use cases including Embedded AI in SAP Cloud solutions, and custom AI use cases leveraging BTP.  This session will be informative for organizations that are moving forward with SAP AI, deciding on their SAP AI strategy, or even live with a few SAP AI use cases and looking for what’s next for their innovation journey.  Questions this session can help answer include: How did these customers work with their business to identify AI use cases? What were the immediate benefits from their innovative implementation? What best practices were considered as part of their program? What’s next on these customers’ innovation road maps?

Delve into the SAP BTP services available to build custom AI agents and AI-powered applications using enterprise business data, from platform capabilities to activation paths and typical usage patterns. By attending this session, you will learn how to:  Use SAP BTP services to enable agents and intelligent application behavior. Ground AI scenarios in SAP business data using SAP HANA Cloud and SAP Datasphere. Determine when to use Joule Studio, SAP AI Core, and supporting BTP services. Position AI capabilities within a broader SAP BTP strategy.

This session examines what it takes to move AI from early prototypes through pilots and into scalable, measurable business value across SAP environments. Attendees will learn how organizations assess which early ideas are worth advancing, sequence AI initiatives as maturity increases, and establish clear ownership as solutions move into live operations. Explore where organizations are seeing the strongest returns today, what differentiates high-impact initiatives from stalled efforts, and how adoption, trust, and governance shape AI outcomes at each stage. Gain practical insight into applying guardrails, managing risk as AI scales, and building the business case for continued investment using results that resonate with both technical and business stakeholders. Walk away with a clearer, end-to-end understanding of how to progress AI initiatives from experimentation to sustained enterprise value.

Learn how Team Liquid is unlocking AI-driven analytics using SAP Business AI on SAP BTP with SAP AI Core and SAP HANA Cloud to support real-time competitive decision-making. Understand how large volumes of historical match data are used to train models, creating a scalable foundation for AI-driven insight generation. Explore how Team Liquid designed AI agents in Joule that translate natural-language questions into repeatable analytical workflows across historical match data. Gain insight into the company's plans to extend Joule-based AI agents and what this reveals about scaling AI use cases beyond initial deployments.